Sunday, July 17 2011, the ABC Family will premiere the original movie, “Cyberbullying”. The CyberHood Watch® partners, Dave & Bill, will be joining Pandora Corp., makers of PC Pandora computer monitoring software, on Pandora Corp.’s live chat that will coincide with ABC’s Family premier movie, “Cyberbullying”.
The CyberHood Watch® partners, Dave & Bill, urge parents to tune in to the program.
After years of research and more than three-hundred interviews with industry leaders’ worldwide, one of the common denominators referenced repeatedly by our guests on CHWradio is “Communication & Awareness”. It is one of the corner stones of the CyberHood Watch® community.
ABC’s Family movie “Cyberbullying” is a great opportunity for parents to open up a dialogue with his or her child. Not taking advantage of this opportunity is one of the other common threads we have recognized throughout the interviews with industry worldwide perpetuates these problems …Complacency and apathy.
Too often, we are or should be concerned with the viewing habits of our tweens and teens. However, ABC’s Family movie, “Cyberbullying” is one of those movies that give parents a chance to bridge the digital divide and allow for a teaching moment with his or her child.
Pandora Corp., has seized the moment and recognized a great opportunity to apply technology in a positive light and communicate further the need to help stop cyberbullying by making it interactive through a live chat.
Sadly, and unfortunately as the chat site became available for everyone to share his or her personal input and try to make a difference a small group of hackers hit the site, and made it unbearable for others to share their honest and personal feelings about the show, “Cyberbully”.
I spoke with Ken, Director of Media and Public Relations, from Pandora Corp, after the event who shared his disappointment in what happened. It is sad that a great opportunity for the community to interact with one another while furthering communication and raising awareness about cyberbullying and the tragedies it causes in the lives of others was missed because of a few misguided individuals who lack respect for others and what they work diligently to accomplish.
Anyone who was on the chat, for a brief moment, had some insight as to how overwhelming and frustrating it would be for someone to be under such constant bombardment of trash talking. There was no way to comment or come up for air.
After the show, I read several reviews and comments of those who missed the intent of the show. Seems the attention was to criticize the merits of the actors and the outcome of the show; however, the intent was to raise awareness of the problem cyberbullying and the fact people get hurt. Hurt enough that some kids believe their only escape is suicide.
It was an ABC Family movie, and that should provide some insight as to the nature of the audience…it’s a movie. Criticize the merits of the movie all you want; however, it did draw attention to Cyberbullying, and that it is more a realty for your children than you think. It is not the same “bully” our “digital immigrants” grew up knowing and/or experiencing.
The later statement in no way is to diminish the pain and torment of those who were bullied without the use of today’s technology. Jodee Blanco, Author of “Please Stop Laughing at Us” will bring you inside the life of someone bullied. Jodee was a guest of the CyberHood Watch® partners, Dave & Bill, on CHWradio, who shared valuable insight for everyone, both victims and bullies alike. There is no denying the advancement’s of technology and its integration into our lives…”digital lives”, has taken bullying to a whole new level of abuse.
The sooner we empower the digital native and the digital immigrant how to live a safe and secure digital life the better chance they have as the starfish tossed back into the ocean.
As the grandfather picked up another starfish and tossed it back into the ocean, the grandson uttered why do you that, and who cares. “The starfish cares”, replied the grandfather. Every child deserves a trusted adult to rely on.
Your CyberHood Watch Partner,
david c ballard
Radio Security Journalist